3 – Compose that bio
Every word counts when there is only a limited amount of space.
You need to make sure your customers know you are there to help them specifically!
Compose a bio that explains who you are, what results you can deliver and how.
You can use symbols or emoji to make it more engaging.
If you are a local business, make sure you include your address or location.
4 – Make your link count
You can only add one clickable link to your profile. It is a good way to drive traffic to your website or Etsy shop.
This can be changed regularly, so if you need to highlight specific event details or to a downloadable resource.
There are options to add more links using tools such as Link.tree. This gives you one list that expands into further links. This could be helpful to direct people to other social media channels or specific resources.
These can occasionally be blocked by Instagram, so be aware it usually makes sense to drive traffic just to your website first.