Top 5 benefits of social media marketing for small business

Woman smiling wearing overalls using a laptop in a coffee shop
Social media marketing provides companies with a way to reach new customers and engage with existing customers. This can be either organically or through paid-for campaigns. I wanted to write about organic social media marketing and how it can benefit your business.

1 You Develop Trust with Customers

For any small business, establishing a strong, loyal customer base is important to your success. This can be achieved through customer interaction. Providing your business with a social media account gives your customers a voice and ‘humanises’ your company.
You can give quicker and more personal interactions. You can speak to both your potential and established customers directly. Answering a user’s comment on your latest post may finalise their decision to purchase from you, rather than a competitor. Every interaction you have on social media with your audience is an opportunity to show you care about your customers.

2 Create Brand Recognition

Getting brand recognition is an important marketing goal for any small business. That is because consumers want to buy brands that they recognise. Luckily, social media allows for easy and effective brand building. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily and it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
So, it’s an organic way to reach new potential customers. Social media marketing provides you with the stage to ‘showcase’ your company’s products/ services while at the same time, communicate your missions and values as a business.

3 Community Engagement

By using social media, you can market directly to your customers on the platforms and channels that they are already using. Not only does this open up more opportunities for potential sales, but it also allows you to engage with your customers, too.
This lets your customers interact with you or your team on a more personal level. Plus, you can respond quickly to potential or existing clients with the necessary information that they are looking for.

4 Cost-effective

It is free to create social media profiles and post organic content. For some, that may be enough, and the quality of the content may promote the content on its own.
Social media marketing is a lot cheaper than traditional methods of marketing. Most times it is free. With no costs involved, a small business can easily inform their customers and potential customers of an offer happening or a new product launching via a simple post on social media platforms.

5 Visibility

One of the main social media marketing benefits is that it increases your business’ visibility. And every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic.
Social media marketing is the quickest way to create a positive impression for your brand and product through a humanisation factor. Sharing content, commenting, and posting statuses on social media are ways to personify a brand. And people respond better to doing business with other people, rather than companies.

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