This guest post is about how websites can help with marketing from the amazing Eilidh the graphics & social media manager at E2E Studios.
The information will be useful for both business owners and website designers. Websites are a great way to market your products or services, but they also need to be designed for conversion optimisation in order to have the best possible impact on your business.
We’ll go over some of the most important aspects of conversion optimisation and show you how websites can help you improve your marketing efforts!
- Website Design
- Conversion Optimisation
Great Web Design
Website design can make or break your business. If you are interested in marketing, website design is a key component to getting the best results with SEO and conversion optimisation.
Remember that most people only spend about three seconds on any given page before moving onto another website, so it’s important to have an attention-grabbing headline as well as having relevant content for readers who decide to stay on your site longer than a few seconds!
The first step in designing a website well for marketing purposes is deciding what type of website will work best for the company and customers alike. There are many different types of websites; some examples include eCommerce sites (selling products online), service-based sites (showing services offered by the business) or a simple and basic landing page.
Next, how will a potential customer contact you? Consider human behaviour at this stage, you want to make getting hold of you or any specific people within the business to be as easy as possible. This can be a “call us now” button or an easy to access contact form. If it is hard to contact your business then you have instantly lost a potential customer.
Once you have figured out the website type, what it will do and how people can get in contact with your company, now is the time to start designing.
The design of a website has a huge impact on its effectiveness for marketing purposes, so if you are not experienced in anything like this then hire a professional!
You want your website to be easy and quick to navigate around; again human behaviour is key here, nobody wants to click through loads of pages or tabs just find something when they could probably find it quicker elsewhere. A well-designed site should make visitor retention as high as possible by being friendly and efficient at the same time.
If your site can’t be found it’s already failed you. You need to make sure your website is on the first page of Google for all keywords related to your business, it’s not a quick process, oh no, it’s a long drawn out ever-changing part of marketing and it can be a great organic way to get more leads in.
To get started with SEO think about what your clients may be looking for and what those keywords are. For example, say you are a business offering delicious organic doughnuts. Your keywords would be “organic doughnuts”, “organic” and “doughnuts” just to name a few.
There are tools out there such as Google Keyword Planner and Google Trends to assist you with figuring out what your potential customers would be looking for, having a built customer persona is another great thing to have as this will make it easier to plan and build your SEO.
Cool Conversion Optimisation
Now onto optimisations, having a site with buttons for calls to action is what many people will find appealing.
Call-outs are the big powerful words that you want to have on your page, these should be concise and relevant so they grab attention while still being readable. Callouts in marketing can be either a button or text link pointing towards something of great value like an offer, promotion or other information which would interest your customers.
One quick note about call-out buttons: make sure it’s obvious what each one does by using different colours for example if there is a “Shop Now” button then use a bright green colour and vice versa with any other buttons such as “Helpful Links”. Simply adding some contrast between both links makes reading easier and navigation to get the information they want accessible and less work for the potential customer.
So there you have it, a few helpful tips on how to make your website more user-friendly and appealing while still benefiting from the marketing aspect of your site.
With these simple tweaks, not only will your website be well worth visiting but with increased traffic rates comes an increase in potential customers for whatever business or product that can offer them what they want – and don’t forget to include some callouts!
They’re easy enough to implement and help grab attention which is always good when trying to stand out amongst all the other websites out there vying for people’s time and money.
Check out our website for some of our work and services: www.e2estudios.com