How to save time creating content

Woman wrapped in a scarf and coat looking at time on watch

Creating content and saving your precious time. 

The trials and tribulations of a small business owner. You know how it goes, right? Monday morning,  you’re wearing your big boss hat and are knee-deep in dealing with staff issues. A couple of hours later and you’re wading through daily operational matters. Come midday, and you’re suddenly an accountant, and by the time the day comes to an end, you’re suddenly dealing with customer complaints. And that’s just Monday!

As the week rolls on, you find yourself replying to emails, reviewing legal and compliance issues, and then you find yourself back dealing with another member of staff. On top of all this, you’ve then got the little matter of finding time for planning and creating content to deal with.

Not just creating content, but also making sure that it is published at the right time and on the right platforms. Are you maybe feeling slightly overwhelmed? Well, let’s see if we can help. Here are our top tips to help you to save time creating content. 

Getting social

Small businesses have realised that content isn’t just restricted to websites and blogs. Social media matters too. Planning a social media campaign isn’t an overnight process; you need graphics and engaging images, you need the right words to draw your potential customers in, and you need to be posting at the right time in the right place to make sure that your masterpiece is seen.

Woman in hat taking a selfie infront of a mountain and lake
Photo by Nico Smit on Unsplash

A picture speaks a thousand words

Or so the saying goes. Undoubtedly, where social media content is concerned, words alone are not enough. Pictures, images, and videos are proven ways of increasing engagement with your content, but where do you find or create these?

One amazing resource there for the taking is Canva. If you’re yet to hear of this little gem, then it is well worth heading over to their site to see what’s on offer. With free and paid options, Canva allows you, as a small business owner, to design flyers, social media images, and so much more. You’re able to create and upload your own designs to play around with but, if saving time is your goal, then there are literally 1000’s of templates that you can edit to create your own work of art from.

 If you’re just looking for an image or two to brighten up your social media or blog post, save time searching the web for royalty-free images by heading over to Pixabay. Here you’ll find 1000’s of images that you are free to use as part of your content marketing campaign.


Diary open with coffee mug on top
Photo by Estée Janssens on Unsplash

The right place at the right time

Planning your social media posts can be a bit like running through a maze: you really don’t know where to turn first. Do you post now on Facebook and perhaps Tweet a little later? What about LinkedIn and Pinterest?

If you have your content ready to go, you can quickly find yourself chained to your laptop or glued to your mobile phone, continually posting. What if you could save time by having your posts all scheduled and ready to go? What if you could even be advised about the best times to post and then have the posting done for you? Well, with a multitude of scheduling tools out there, you can have all of this and more done for you. Some of the tools worth trying out are:

woman in stripe top using a laptop on the sofa
Photo by Mimi Thian on Unsplash

How else can I save time creating content?

Knowing how to create your images and using time-saving tools are only part of the process of creating your content in the most efficient way possible. Other factors to consider are:

  1. Have a strategy. Doing this at the start will save you time in the long-run. Identify why you are creating content, who it is for, and what actions you want people to take
  2. Plan ahead. Don’t spend hours staring at a screen with writer’s block. Know what you’re going to be writing about in advance.
  3. Make the quality count. Don’t get hung up on the number of words you are writing. You’ll just waste time trying to add those extra few words to hit your target.
  4. Dedicate time to creating content. Whether this is an hour a day or an hour a week, make sure you have time set aside and stick to it. Having a plan saves time by not idly sitting at a screen when you have a spare free minute.
  5. Know the difference between writing time and time spent researching. Some content is going to need you to look at what your competitors are doing, or even just to get a little more detail. Getting your research right will save time with your actual writing.
  6. Reuse old content. Some topics may go out of style, but can any of your old posts be tweaked to bring new life into them?
  7. Make time to understand your tools. The scheduling tools we’ve looked at can save your business time, over and over. Invest your time at the start to make sure you understand how to use them to best effect.
  8. Search for inspiration. You may see posts that you like from other businesses. Why not make a note of these and use them as a starting point for your content? There is a difference between inspiration and plagiarism so make sure you keep to the right side of this.
  9. Use your content elsewhere. Already have a great blog post? Why not use it for your social media accounts too? This could be a simple copy and paste job or a slight re-write but either way, it is saving time when you compare it to starting from scratch.
  10. Consider bringing in outside help. Save time by delegating your social media and blog content to an outside company or freelancer.


As a small business owner, life can be tough! Saving time creating content doesn’t have to be.

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