You can build a successful business online without using paid advertising. Don’t get me wrong, a tool such as Facebook Ads can work wonders for a small business. I believe you need to build a solid foundation with a good strategy in place first. If you don’t you could end up wasting a lot of money trying to figure them out with little to no results.
Networking isn’t what it used to be, no longer is it about handing out business cards in a stuffy room and practising your elevator pitch.
Now, you can connect with people all over the world, share your expertise, connections and ideas. Networking is about conversations. I love to network locally and there are so many local groups and networking events that you can be part of.
There are plenty of free ones to start with, especially if you are unsure about paid memberships, don’t forget talking is free. The right people aren’t just those that you can sell to, they can be peers in your industry too. Those with whom you can share experiences, and knowledge or those that can help guide you to grow your business. The beauty of networking online is that you can search for specific people using keywords.
You can then engage in their content to make yourself visible – no need for hard sell or cold messaging.